Unbottling

By now I'm sure all of you have seen the next generation iPhone.

I know almost everyone dislikes it, just as I did the first time I laid eyes on it. 

But now, I absolutely love it.

It is a sheer testament to minimalism, and coherence of industrial design across the entire Apple product lineup. I've always hated the 1st, the 2nd, and the 3rd iPhones. I've always hated the potatoes. I've always hated the "classy" silver/chrome livery. 

I recall a documentary that featured Mr Ive talking about design. I remember him stressing how the things that are not needed, are just simply not there. You see the design philosophy in every inch of a Macbook, every Mac Pro, and every iMac that ships: they're simply devoid of the millions of pulsating LEDs and protruding buttons that adorn the body of every other product on the market you see today. 

I simply love the design of the new iPhone. Those of you who don't? Well, it simply boils down to this: sour grapes (yes all you last-gen users, your potato is now obsolete, hail the new brick).